Tiger Woods is about to collect nearly $8 million after winning the 2018 PGA Tour season opener. The previous year, he earned a shocking seven-figure sum by making it into 36 of his 48 events and topping the money list with earnings totaling over $14 million.
Tiger Woods is about to collect almost $8 million in endorsements, which should embarrass the PGA Tour.
Tiger Woods is about to collect almost $8 million, which should embarrass the PGA Tour. Tiger Woods has been out of golf for a while now, but he’s still making money off his name.
Highlights of the article:
- Following a car accident, Tiger Woods did not participate on the PGA Tour in 2021.
- This year, the PGA Tour launched a $40 million Player Impact Program (PIP).
- Woods is expected to get $7.97 million in PIP money, according to Sports Illustrated.
Tiger Woods has wowed golf fans with incredible shots from the tees, bunkers, and roughs. His biggest achievement in 2021, on the other hand, occurred from his couch, as the winner of 15 major championships undoubtedly received a large sum of money for doing nothing.
This isn’t an exaggeration. Despite the fact that Woods achieved nothing, Sports Illustrated predicts that the PGA Tour will pay him $7.97 million. If it seems strange, it’s because the whole narrative is strange.
On November 14, 2020, Tiger Woods sets up a putt on the 13th hole at Augusta National Golf Club during the second round of the Masters. | Getty Images/Augusta National
Woods hasn’t played in a PGA competition since the Masters was postponed due to the epidemic in November 2020. It’s the consequence of a February single-car collision in which Woods, 45, suffered serious injuries. He’s lately returned to the golf course, but only on crutches or to watch his son compete.
Woods clearly did not get any prize money this season as a result of these conditions. Since becoming pro out of Stanford in August 1996, he’s made more than $120 million on the basis of 82 wins, which shouldn’t be considered a hardship, particularly when factoring in hefty endorsement agreements.
Woods, on the other hand, looks to be on his way to receiving a cheque for $7.97 million for his, eh, work this year. To put the figure in context, Jon Rahm topped the PGA Tour in prize money with $7,705,933 for 22 tournaments in the just-completed season. Patrick Cantlay came in second with a total of $7,638,805 across 24 events.
According to Sports Illustrated, Woods will profit handsomely from the PGA Tour’s newly established Player Impact Program (PIP), which will award $40 million to the top ten performance in “Impact Score,” a metric that assesses players’ social media and internet prominence. Woods opened with the equivalent of a three-shot lead going to the back nine on a Sunday afternoon, thanks to his 6.5 million Twitter followers and another 2.7 million Instagram followers.
In the spring, Golfweek was the first to report about PIP’s existence. The important impact score is derived from the following sources:
- Google searches popularity
- The weekend tournament TV coverage generated a Nielsen Brand Exposure rating.
- Name recognition and favorability ratings are measured using Q-Rating.
- The MVP Index measures social media and digital channel engagement.
- Meltwater brings up the topic of social media surveillance.
A PGA Tour participant must have competed in five events in at least one of the previous five years to be eligible. Players on the PGA Tour Champions are also eligible.
Sports Illustrated used Google Trends to compare the top 50 players in the Official World Golf Rankings, including Woods and Rickie Fowler, to Bryson DeChambeau, who has been the focus of extensive media attention, since the start of last season. Followings on Twitter and Instagram were simple to come by, as was Google News traffic.
While this doesn’t account for how each category is weighted and doesn’t cover all of the PIP categories, it’s still a solid starting point. The findings of the magazine show Woods as the clear winner, which is an embarrassment to the PGA Tour.
It’s possible that the shame has already spread to executives. The PGA Tour’s commissioner, Jay Monahan, had said that the results would not be made public. That didn’t stop the publication from making an informed estimate as to which of the 10 players would get the incentives.
Woods comes in #1, followed by Rory McIlroy and Jordan Spieth, all of whom have sizable Twitter and Instagram followings. The top five are rounded out by Phil Mickelson and Dustin Johnson.
DeChambeau, Fowler (popular and often in the spotlight despite poor outcomes on the course), Justin Thomas, Brooks Koepka, and Rahm round out the top five.
If the hypothesis is correct, Koepka should probably insist that the formula be changed. His sparring with DeChambeau drew a lot of attention, and Koepka is a skilled social media troll. There’s a good argument to be made for his being in the top five.
There’s also an argument to be made for Woods returning the money until his most memorable incident of the year does not include him smashing his SUV.
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Tiger Woods is about to collect almost $8 million, which should embarrass the PGA Tour. Tiger has taken a break from golfing since 2015 and this year he’s coming back to win his first major championship. Reference: tiger woods comeback 2021.
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